Become certified to facilitate workshops that actually create behaviour change
A licensed, assessment-driven communication system designed for consultants, coaches, HR leaders, and facilitators who want to improve team effectiveness, strengthen leadership communication, and deliver workshops with measurable impact.
Most communication training creates awareness.Very little creates change.
Many workshops are generic, personality-based, and difficult to differentiate — short-term awareness without sustained behaviour change.
The familiar pattern
- Personality labels
- One-time awareness
- Theory-heavy content
- Generic activities
- Difficult to scale
A licensed facilitation system
- Behavioural communication model
- Sustainable behaviour change
- Assessment-driven
- Individualized reports
- Licensed facilitation system
TRAITS provides facilitators with a structured behavioural framework that helps people understand how they communicate, what happens under pressure, and how to adapt their communication style effectively.
A behavioural
communication framework
built for the real
workplace
Grounded in two measurable dimensions: Assertiveness and Sociability. Together they identify four primary communication styles.
Rather than labeling personalities, the framework focuses on observable communication behaviour — collaboration, trust, feedback, and communication under pressure.
FROM MEASUREMENT TO LASTING BEHAVIOUR CHANGE
Designed for professionals who facilitate growth, communication & team performance
Scale your practice with a licensed system
Add a scalable communication workshop to your practice without building new IP from scratch.
- Expand your portfolio
- Create recurring revenue
- Deliver licensed workshops
- Differentiate your consulting practice
- Integrate assessment-based coaching
Build internal capability, not dependency
Build internal communication capability instead of relying on one-time external workshops.
- Facilitate workshops internally
- Create a shared communication language
- Improve collaboration
- Reduce external facilitator dependency
- Build sustainable communication infrastructure
Your complete,
ready-to-deliver facilitation system
Everything you need to deploy professional communication workshops with confidence — from day one.
Facilitator Resources
- Step-by-step facilitator guide
- Workshop facilitation system
- Communication Styles Manual
- Breakout activities
- Training deck
Participant Resources
- Participant workbook
- Reflection guides
- Name tents
- Communication Style Reports
Business Development Kit
- 10 complimentary assessments
- Pricing guidance
- Positioning support
- Portal access
- Facilitator pricing on reports
Many facilitators recover
their investment with a single
workshop
Example full-day workshop · 12 participants
* Actual pricing and margins vary depending on your business model and workshop pricing. This is one example scenario.
Certification Details
What facilitators
and leaders are
saying
I've been working with Traits for many years. It is a phenomenal tool for understanding people. Since taking the Communication Styles certification program, it has become part of every conversation I have with clients about the people they employ and the customers they serve. Absolutely worth your time.
The TRAITS Communicator training was practical, insightful, and immediately applicable in real workplace situations. It created strong self-awareness and helped learners understand how to adapt their communication and leadership approach to work more effectively with others.
Find out if the next cohort is the right fit
Schedule a conversation with the TRAITS team to discuss your goals, explore how the certification applies to your work, and get answers before joining the August/September cohort waitlist.
Frequently asked questions
Schedule your call for the August/September cohort
Meet with the TRAITS team to explore whether the certification is a strong fit for you or your organization, get your questions answered, and discuss joining the next cohort waitlist.
- August / September 2026 · Next live online cohort
- Personal fit conversation · Discuss your goals and use case with our team
- $2,450 · One-time investment, lifetime license
Build a communication capability you can deliver for years
Explore whether the TRAITS certification is the right fit for you or your organization. Schedule a call to ask questions and discuss joining the August/September cohort waitlist.
Schedule Your Fit Call